On the occasion of the international launch of its 2023 collection at the Palais de Tokyo, Cinna once again asked Francesca Avossa Studio to design the presentation.

Conceived as an artistic installation, the agency created an exhibition scenography called “Edition / Réédition” to present bedrooms and dressing rooms in particular - as well as a Pierre Paulin capsule.

A concept mixing:

• Textile architectures, called « écrins », to evoke the world of the intimate, the exceptional, and create surprise...
• Precious podiums, made of gold-tinted OSB, in counterpoint to the very raw architecture of the place

The project also included large terraces for the presentation of the outdoor collection.

By reusing and upcycling certain scenographies’s elements of the previous 2021 and 2022 editions, the Cinna brand is part of an ecological approach.

A “phygital” exhibition in a space of 600 sqm.