Ligne Roset

Brand Art Direction associate since 2007

The French family company Ligne Roset, founded in 1860, is today a furniture editor, manufacturer and distributor. The high-end retail brand has a network of 100 sales points in France, 600 sales points internationally and is present in 60 countries.

Francesca Avossa Studio has been Creative Director of the brand since 2007.

The Studio defines and harmonizes all vectors of the company’s image – overall identity chart OR guidelines, trends, collection presentations, stand, store and window scenographies, creative direction for photos, advertising campaigns and special events.

The Studio assures a pivotal role in developing this image thanks to its transversal vision and ongoing observations. The harmonized, coherent brand image is constantly upgraded to be in synch with the brand’s high-end positioning to guarantee regular OR steady growth.

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